Al Ansari Exchange wins ‘Superbrand’ award for ninth consecutive year

11 Aug 2014

Al Ansari Exchange, the UAE-based foreign exchange and worldwide money transfer company, has been declared a ‘UAE Superbrand’ for ninth consecutive year by Superbrands Council, the world’s largest independent brand arbiter. The company accepted the trophy during the event held in honor of UAE’s strongest brands recently at Al Baraha Ballroom, InterContinental Dubai Festival City.

Rasehd Ali Al Ansari, General Manager, Al Ansari Exchange, said: “The latest ‘Superbrand’ award has further reinforced Al Ansari Exchange reputation as one of the most highly trusted, leading remittance and foreign exchange service providers in the UAE. This honor reflects the company’s brand value and strong commitment to branding excellence. We would like to extend our gratitude to Superbrands Council, all our peers, and thousands of marketing professionals for recognizing our unrelenting efforts to attain excellence and meet international standards. Rest assured that we will consistently provide superior and high quality products and services to our customers whose trust and confidence we highly value.”

At least 1,000 leading UAE brands were scored by the Superbrands Council and more than 3,000 marketing professionals, who voted online. The highest scoring brands were then awarded the the ‘Superbrand’ status. Only brands that achieved the level of recognition set by the independent Superbrands Council were eligible for inclusion in the Superbrands UAE book, which traces the history and achievements of each of the brands