Core Values

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Core values

Vision

To be the customer’s first choice for currency exchange and money remittance.

Mission

To maintain market leadership in worldwide remittance and foreign exchange services through enhanced customer experience driven by continually upgraded technology, branch network expansions and superior service levels.

Values

  • Integrity: Earn the trust and respect of our stakeholders
  • Teamwork: Realizing a shared vision
  • Customer Excellence: Customer is the lifeblood for our organization
  • Innovation: Redefine the customer experience
  • Social Commitments: Actively fulfill social responsibilities as a member of the community
  • Strategic Leadership: Moulding organization philosophies

We are committed to cooperating and working closely with the Central Bank of the UAE and other major international organizations to fight money laundering and suspicious funding activities. Keeping this in mind, we have implemented the best AML practices in all our branches.

Our state-of-the-art infrastructure and AML-compliant software enable us to compliment the requirements of the local and international laws relating to KYC principles. We are also committed to continually observe the Anti-Money Laundering requirements by providing our foreign correspondent banks and agents due diligence information on transactions in line with the guidelines and recommendations of the FATF as and when required.

Our corporate motto is ‘Customers First’. To live up to this motto, we constantly strive to provide service ‘par excellence’ to our valued customers through our huge network of over 190 branches spread across the UAE, convenient timings, competitive rates, friendly multi-lingual staff, customized products & services, strategic use of innovative technologies and close ties with more than 150 leading banks and agents worldwide.

We live by our commitment to provide reliable, fast and competitive world-class foreign exchange and remittance service to our customers.

We support the initiative of the UAE Government to integrate the UAE nationals into the private sector stream by encouraging them to join and grow with us. Extensive trainings and motivation are provided to the Emiratis to build their self- confidence and help them take up higher responsibilities.